2022.08.04
Congratulations Professor Po-Hsuan Hsu's paper "Valuation of new trademarks" covered in Wall Street Journal, as well as in the WSJ print edition on May 9, 2022.
. 
About the Research
Hsu, P., Li, D., Li, Q., Teoh, S.H. Tseng, K.(2022).
Valuation of New Trademarks
Management Science, 68(1):257-279.
